Craft Revolution to distribute Ballast Point Brewing Co of San Diego
Updated: May 30, 2020
Australian craft beer fans to get a taste of Ballast Point on tap via Constellation Brands & Craft Revolution deal Creates Steady Sculpin, specific beer made for the Australian Market
A range of craft beers from California based Ballast Point Brewing Co will be offered on tap through Australian owned distributor Craft Revolution as part of a new on-premise partnership with Constellation Brands.
The deal will see a wide range of Ballast Point skus available to hospitality outlets serviced by the Craft Revolution team, including a lower alcohol Ballast Point, Steady Sculpin IPA developed specifically for the Australian market. Along with the Steady Sculpin, Aussie craft beer fans will be able to enjoy the award-winning Sculpin, Grapefruit Sculpin, Barrel Aged beers, Sours, and seasonal offerings. The first REEFER container is due into Australia in April, in time for Good Beer Week in Melbourne on 10 May. Awareness of the Ballast Point range is growing among Australian beer consumers with the range already available at selected Dan Murphy’s stores via a distribution partnership with Pinnacle Drinks.
The move to an on-premise offering is an exciting step forward for the Ballast Point brand in Australia, says Chris Roberts, Constellation Brands Vice President of International Sales. “We have a fantastic product range but to deliver great product we also need a strong partner and we have that in Craft Revolution. I have always looked forward to the day that I could get a pint of Ballast Point Sculpin when I am at a pub in Australia and I’m happy to say that day is now just around the corner,” says Chris.
Craft Revolution is a Melbourne based distributor of local and international Craft Beers, with a strong presence via a field sales team and wholesale distribution network nationally. Drew Lette, General Manager of Craft Revolution declared “It’s a real privilege to partner with Ballast Point to bring their acclaimed beers to on premise venues. Our mission as business is to bring the craft revolution to Australian drinkers, with this partnership we deliver one the great craft beers to Australian drinkers.”
A TROPHY BEER THAT’S A TESTAMENT TO OUR HOMEBREW ROOTS Ballast Point Sculpin IPA is a great example of what got us into brewing in the first place. After years of experimenting, we knew hopping an ale at five separate stages would produce something special. The result ended up being this gold-medal winning IPA, whose inspired use of hops creates hints of apricot, peach, mango and lemon flavors, but still packs a bit of a sting, just like a Sculpin fish.
About Ballast Point We started out in 1996 as a small group of San Diego home brewers who simply wanted to make a better beer. In our exploration, we became obsessed with ingredients—tinkering, testing and tasting to find the perfect balance of taste and aroma. That adventurous spirit leads to award-winning beers in classic and unique styles while challenging our own tastes and expanding yours. We’re proud of our San Diego hometown, our employees, our beers, and our fans. We think of our employees as family, and you, our fans, as extended family. You’ll see us use #BPPROUD as a badge of pride and a way to further connect with our beer loving community.
For more info visit www.ballastpoint.com
For more information contact; Constellation Brands Christopher T. Roberts, Esq. Vice President – International Sales | firstname.lastname@example.org | M +1619.373.3606 | O 852.2156.3927 | F +852.2156 3033 | Constellation Brands, Hong Kong Ltd | 8/F 805B, Sino Plaza, 255-257 Gloucester Road, Causeway Bay, Hong Kong | www.cbrands.com | www.ballastpoint.com Our Vision: Elevate Life with Every Glass Raised Drew Lette General Manager Craft Revolution Drew@craftrevolution.com.au +61 414 240 610 Drew@craftrevolution.com.au +61 414 240 610