Craft Revolution to Add Estrella Damm To Brand Portfolio.
Craft Revolution is proud to announce that Barcelona based Estrella Damm beer will join their portfolio. This major addition sees the iconic Spanish brand join Kona Brewing Co, Ballast Point Brewing and East 9th Brewing in the Craft Revolution Portfolio. The agreement will see the Estrella Damm range, including Inedit Damm and other Damm brands available nationally from June via the Craft Revolution distribution network. Products will be available via ALM, 100 Proof and other independent wholesalers.
“This is an exciting time in our business” says Drew Lette General Manager of Craft Revolution, “our portfolio of beers continues to grow, the inclusion of Estrella Damm sees our continued business momentum. Estrella Damm is one of the world’s most iconic breweries with a great heritage and tradition that sees it available throughout the world. Our recent addition of Ballast Point brewing and the continued growth of the Kona brand allows us to invest in our capabilities and continue to expand our national footprint.” “Our business is all about service and in the coming months we will be able to bring that benefit to the Estrella Damm customer base. “ “The partnership with Craft Revolution is a strategic decision for the Australian market through which we will have access to a really wide distribution network” says Filip Dobosz, Country Manager for APAC in DAMM. Estrella Damm is present in over 90 countries worldwide; being one of the few independent breweries which is still brewed 100% at origin (Barcelona). “After several years being present in Australia, we now really think it could be one of the key markets for Estrella Damm”.
Estrella Damm, brewed in Barcelona with Mediterranean ingredients since 1876. Over 140 years ago, young master brewer August Kuentzmann Damm emigrated from Alsace with his wife Melanie, fleeing the Franco-Prussian War. The journey took them to the Mediterranean coast where they settled down to make their dream come true: brewing beer. In 1876 they set up their own brewery and created a beer that was adapted to the Mediterranean climate
Brewed in Barcelona, Estrella Damm is world renown for flavour born from the original recipe from 1876, the result of a combination of 100% natural ingredients: barley malt, hops and rice from the Ebro Delta to give the beer a refreshing palate. Working directly with local Mediterranean farmers to deliver 100% quality natural ingredients. We also use our unique yeast, that we have been using for 140 years, and a lot of patience, as it takes a minimum of three weeks to complete the fermentation and conditioning process. In our relentless search for quality we have further darkened our brown bottle to provide 30% more protection against harmful light than the standard brown bottles, to ensure that you can enjoy the true Mediterranean taste of Estrella Damm.